Sales And Marketing Cartoons
Welcome to our library of sales and marketing cartoons!
Cartoons are free to use. Please provide proper attribution to Sales Higher. THANKS!
B2B Intent Data
These days everyone is talking about ChatGPT. I think the real news might be b2b intent data. The level of insight into buying behaviours is astonishing.
I was at a networking event and delivered my perfect elevator pitch to a morgue technician. His inability to reciprocate was the inspiration for this sales cartoon.
I get SO many cold emails where the sales targeting makes NO sense. These sales cartoons are a chance to poke fun at selling the wrong things to the wrong people. I think it’s funny!
The best sales cartoons are based on real life. Every salesperson has experienced increased quota. But with ZERO buy-in from the people that actually have to do the work!
Ideal Client Profile (ICP)
There aren’t many sales cartoons about picking an ideal client profile. But there should be! How many hours have you wasted selling to prospects that never should have been contacted in the first place?!
Inspiration for sales cartoons comes from real sales experiences. For some buyers chipping at your margins is just second nature. They’d rather die than pay full price!
Anyone who has spent time cold calling knows it’s one of the toughest jobs out there. Maybe we should celebrate the unsung sales heros behind the scenes, too!?
Sales and marketing are in a never-ending conversation the definition of a qualified lead. Ideally, there’s an agreement about what leads get sent to sales. But it doesn’t always happen.
Marketing cartoons should be silly! It’s not very deep. But I love the idea of combining marketing with the fun of making paper airplanes.
Unique Selling Proposition (USP)
This cartoon is based on some client conversations. They want highly qualified sales leads. But they don’t have a value proposition or USP. Or they can’t articulate them effectively.
Partner marketing is one of the fastest ways to grow. The right partner can make the search for new sales easier, and provide other expertise. But not all partners are created equal!
Email Response Rates
The nice thing about cold email is it’s very easy to measure. You can use campaign insights to find the right audience-message fit. But remember, results are more important than the data!
Sales targeting is the most important part of your value proposition. Your prospects need to understand how you can add value to their situation. Be intentional about who you focus on.
Call To Action
My inbox is full from newsletters I subscribed to, but don’t have time to read (you’re probably the same). No awards for guessing the inspiration for this marketing cartoon.
These sales and marketing cartoons are owned by Sales Higher (copyright 2023) and available for public use (Creative Commons Licence). Attribution is required.
Matthew Murray is the Managing Director of Sales Higher. He knows any company can THRIVE with enough qualified sales leads. So he’s spent the last decade helping companies meet engaged prospects and win new deals.