Lead Generation Course

Welcome!

Ready to get some new clients? This lead generation course will walk you through everything you need to know about how to get new clients using cold email. It includes everything from cold email basics to advanced strategies.

Why This Lead Generation Course?

I’ve been using cold email to generate leads for over a decade. And generated about 4000 positive responses for ourselves and our clients.

Cold email is a rapidly evolving art. But here’s the thing – even with all the changes, the basics remain the same.

And make no mistake, cold email is all about executing the basics well. There’s no magic template or a ‘game changing’ AI. Just basic principles that remain constant. 

What works today is the same thing that always worked. You need to really know the person you’re contacting. And deliver value that they’ll appreciate.

That’s it. Nothing special, but also hard to do consistently.

And that’s what the course is all about.

What’s Included In The Lead Generation Course?

Here are some of the learning outcomes we focus on in this training course.

• Why your cold email strategy trumps your copy.
• How your prospect defines value, and how to deliver it.
• Why timing is your enemy, and how to work around it.
• Why ‘if – then’ questions will KILL your campaign.
• Two popular strategies that seldom work. And why they fail.
• Five cold email strategies that consistently deliver qualified leads.
• Some ways to use cold email to accelerate your inbound marketing.
• The ONLY thing you need to ensure perfect email deliverability.
• How to personalize your copy at scale.
• 6 Rules for effective copywriting.
• How to remove ego from your copy and focus on your prospects.
• Two types of sales acceleration platforms & how to choose the right one for you.
• The optimal contact sequence for business development.
• How to find and enrich your prospects’ contact information.

What Skills Do You Need For This Lead Generation Course?

Just one.

Empathy.

This training course is heavily focused on evaluating your lead generation techniques from the point of view of your target prospect. When you can see things from their perspective you’ll be well on your way to unlimited potential clients.

Is This The Right Training For Me?

Yes.

This training course is aimed at all levels, regardless of your prior lead generation experience. Or how much time you have available.

For salespeople who are already busy we offer data-cleaning support. So you can grow your lead generation machine with little to no effort.