lead generation quotes

Lead Generation Quotes That Inspire

Here’s a collection of our favorite lead generation quotes.

Why do we like them?

Well, they all remind us about what’s important. Without effective lead generation, businesses don’t thrive. It’s core to our very survival.

So we have an obligation to work hard, play fair, and create happy customers.

I hope you’ll enjoy these quotes as much as we do!

Lead Generation Is Hard Work

In the short term, things like luck, positioning and timing are more important than hard work. But in the long run nothing beats persistance. Keep looking, and eventually you’ll find the way forward to grow your business. Here are some quotes that reflect this idea perfectly.
Persistence is probably the single most important skill that you will need to make your business a success. Almost nothing you will try will work on the very first attempt.
Alex Genadinik

Getting leads for your product or service doesn’t just happen. You’ve got to search for what works. Think of it as a puzzle you need to solve!

Enthusiasm is common. Endurance is rare.
Angela Duckworth

Another good reminder that persistance is the key to success. Angela Duckworth literally wrote the book on GRIT. And she reminds us that grit trumps everything when it comes to achievement.

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.
Thomas Edison

Edison is of course famous for having made 1000 unsuccessful attempts at creating the lightbulb. And his quotes are a good reminder that lead generation isn’t usually a linear path. It involves a lot of trial, error, and iteration.

The Foundation Of Sales Is Trust

Some of our favorite lead generation quotes directly address the role of trust in sales. Without trust, sales aren’t going to happen.

These quotes remind us how important it is to establish trust as early as possible in the sales process. There’s no point progressing to the next stage in the sales process if foundational trust hasn’t been established.

If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.
Zig Ziglar

Some wise words about the importance of trust from the motivational speaking legend Zig Ziglar. He worked in multiple sales positions and knew a thing or two about what’s required to close a deal in the real world.

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
Zig Ziglar

Another gem from the folksy wisdom of Zig Ziglar. There are lots of reasons NOT to buy. But if you’ve gotten even a little interest then the only one that matters is trust.

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.
Bob Burg

Trust is the currency of business. Earn people’s trust and you’re already successful.

Content builds relationships. Relationships are built on trust. Trust drives revenue.
Andrew Davis

Another way to think of trust building is via sharing authentic content. The more people connect with your message, the more they’ll trust you with their business.

Value-Driven Lead Generation Quotes

You can think of lead generation as a process of adding value to your prospects’ situation. The more value you provide, the more they will be aware of you and your company.

Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.
Brian Tracy

Establish an attitude of service to your prospect and you’ll find they are suddenly interested in your services.

It’s about caring enough to create value for customers. If you get that part right, selling is easy.
Anthony Iannarino

This isn’t just a good lead generation tip. It’s an entire philosopy to life wrapped up in 2 short sentences.

What helps people, helps business.
Leo Burnett

Lead generation isn’t independent from the rest of the sales cycle. Instead, think of lead generation as a process of helping others with their biggest problems. That’s how you get engagement.

The way you position yourself at the beginning of a relationship has a profound impact on where you end up.
Ron Karr

How you start is how you end. So position yourself as a trusted advisor, not a ‘marketing person.’ You’re more likely to get the sale.

Popular Lead Generation Quotes

Here are a few of our favorite experts talking about lead generation.

Making your prospects feel like they have an exclusive membership in a club makes lead generation positive customer experience.
Eric Bower

Appointment setting is all about contacting the right people for the right reasons. If your prospects feel like you aren’t contacting them with a genuine purpose, they’ve got every reason not to listen.

The lead generation process starts by finding out where your target market “lives” on the web.
Wayne Davis

Sales targeting is hard work, and very time consuming. Consider working with a remote sales assistant to help you with your prospect research.

Content is the fuel for your lead generation efforts.
Dayna Rothman

Most people think “selling” is the same as “talking.”But the most effective salespeople know that listening is the most important part of their job.
Roy Bartell

The confidence you have going into the sales call will determine the level of profit you have coming out.
Mark Hunter

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.
William Clement Stone

Great content is the best sales tool in the world.
Marcus Sheridan

We do a lot of one-night stands in lead generation and not enough long-term relationships.
Mike King

Content is the fire, social media is gasoline.
Jay Baer

Inspirational Quotes

Here are a few quotes that weren’t intended for marketers specifically. But we like them anyway.

Great things are done by a series of small things done together.
Vincent van Gogh

Always do your best. What you plant now, you will harvest later
Og Mandino

What we dwell on is who we become.
Oprah Winfrey

Your attitude, not your aptitude, will determine your altitude.
Zig Ziglar

What Are Your Favorite Lead Generation & Sales Quotes?

So that’s a pretty good list of quotes. Which ones do you like best?

Do you have some quotes you’d like to add to the list?

If you do, let me know. You can message me on Linkedin or send a message on our contact page.

Look forward to hearing from you!

Matthew Murray

Matthew Murray

Matthew Murray is the Managing Director of Sales Higher. He knows any company can THRIVE with enough qualified sales leads. So he’s spent the last decade helping companies meet engaged prospects and win new deals.

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